About the Author:
Darren A. Smith spent his first 12 years as a Category Manager at one of the big four UK supermarkets. During this time he managed a number of areas comprising chilled ready meals, cheese, frozen foods, pizza and fresh fruit - an area worth £1bn.
Darren then went on to establish Making Business Matter, a training provider that works with suppliers to the big four UK supermarkets.
Over the past 12 years, he and his team, have supported supermarket suppliers in improving their negotiation skills, category management, and time management.